hello!
i am a design strategist at the intersection of human needs and creative possibilities
competencies
customer centric marketing
With 7 years of experience in advertising and branding, I specialize in applying a customer-centric approach to transform research insights into specific, viable solutions for product development, strategy and innovation.
design thinking leadership
I am a design thinking practitioner with depths in User Research, Service Design and Brand Innovation Strategy. I leverage my human-centered design mindset and its methods to re-frame problems, imagine new possibilities, lead teams and facilitate stakeholder buy-in.
cross-function collaboration
Working in an agency environment has given me the exposure to a wide range of industries, where I worked with cross-functional teams. This has trained me to be a quick learner and solidified my skills in managing client relations, project planning and developing long-term relationships.
here’s why I should be in your team
i can…
Draw associations and connections between seemingly unrelated concepts to break new grounds. Being a t-shaped model, I have a wide set of interests and bring in ideas and observations from the outside world to bring in fresh perspectives.
i like…
Turning something ordinary into something distinctive every chance I get. I am relentlessly focused on creating remarkable experiences through differentiated product and service offerings.
i care about…
Voices being heard. When building team dynamics, I seek to create a culture of openness and psychological safety. Everyone is on equal footing, no idea is superior and every voice is heard. It is a team leader’s role is to foster trust and bring diverse and unique perspectives together.
human-centered design projects
Candy+
design research
Developing a new candy product
The Grief Collective
experience design
Reimagining the end of life experience
companies and clients i've enjoyed working with
education
NORTHWESTERN UNIVERSITY
M.S. Integrated Marketing Communications
Medill School of Journalism // Evanston, IL // 2020
UNIVERSITY OF DELAWARE
B.S. Marketing
Alfred Lerner School of Business // Newark, DE // 2010