NAVIGATING THE SOYSAUCE AISLE
Reimagining the H Mart shopping experience
Project: H Mart
Role: UX Design, Design Research
the challenge
H Mart’s, known as the “Asian version of Costco” has been catering mostly to Asian housewives and families. With the increase of college student shoppers, how might it improve its service offerings to this appeal to this emerging target audience?
methodology
1-on-1 interviews
the work
We conducted in-store visits, plotted the customer journey map and identified service gaps with proposed point-of-sales solutions to make it less overwhelming and more accessible for both Asian and non-Asian college students.
