UNDERSTANDING MILLENNIALS THROUGH FITNESS TRACKERS

Getting to the heart of millennials’ barriers to healthy living and how an insurance company can make a difference

 

Client: AXA Insurance

Role: Account Manager, Publicis Groupe


 

the challenge

 

AXA insurance approached us with a problem: How do we help millennials to live healthier lives?

 

the work

 
  • Launched Xtra by AXA, health coaching app that rewards users for living a healthy lifestyle

  • Collected data on the millennial’s current health behavior through their health tracking devices

  • Conducted engagement analysis to identify behavioral patterns

  • Segmented users into various health lifestyle personas with corresponding incentives that motivate them

 

the impact

 

Taking the learnings from our pilot project, AXA was able to incorporate the gamification and reward elements into their insurance products targeting the millennial market.

skills

 

Social Listening, Performance Analytics, Project Management